Competitor Benchmark Chart Radar Chart Template
Free competitor benchmark template — plot your product against top competitors on adoption, innovation, UX, price-value, and brand trust in a single radar chart.
Used 771 times
- Our Product
- Competitor 1
- Competitor 2
About this template
A competitor-benchmark radar is the single most useful slide in a strategy deck: each competitor plotted on the dimensions that drive buying decisions. Adoption, innovation, UX, price-value and brand trust cover most B2B and consumer categories. Done honestly, it surfaces where you genuinely win, where you're behind, and where the category is converging. Done dishonestly, it confirms what the founder already believed. Run it with three people scoring independently and average the results to keep yourself honest.
Attributes included
- Adoption
Market share and momentum — how many people are actually using it.
- Innovation
Pace of meaningful new capability shipped, not press releases.
- UX
Quality of the experience for a representative user doing their main job.
- Price-Value
What buyers get per dollar relative to the alternatives in the set.
- Brand Trust
Reputation, perceived reliability and willingness to recommend.
Sample items
- Our Product
- Competitor 1
- Competitor 2
How to use the Competitor Benchmark Chart template
- 1Click "Use this template" to load the preset attributes and sample data into the builder.
- 2Rename attributes or items to match your context — every value is editable inline.
- 3Adjust scores using sliders or by typing values directly. Toggle items on or off to compare subsets.
- 4Pick a color theme, then export your chart as PNG or SVG, or share a live link.
Frequently asked questions
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