Market Fit Evaluation Radar Chart Template
Visualize product-market fit across customer satisfaction, retention, referrals, and growth momentum.
Used 1,434 times
- Current State
- Goal
About this template
Product-market fit isn't a single number, it's a shape. This radar plots the signals that actually correlate with PMF — satisfaction, retention, referrals, growth momentum and awareness — so you can see whether you have it, where you have it, or whether the founder optimism is filling in for evidence. Particularly useful when a company has fit in one segment and assumes it has fit in all of them; the segment-level radar will disagree.
Attributes included
- Customer Satisfaction
How happy active users actually are, measured via CSAT, NPS or 'very disappointed' survey.
- Retention
What share of users are still active 30, 60 and 90 days after first value.
- Referrals
Share of new users arriving via word-of-mouth or unprompted recommendations.
- Growth Momentum
Rate of new user acquisition and whether the rate is accelerating.
- Market Awareness
How well the target audience knows you exist and what you do.
Sample items
- Current State
- Goal
How to use the Market Fit Evaluation template
- 1Click "Use this template" to load the preset attributes and sample data into the builder.
- 2Rename attributes or items to match your context — every value is editable inline.
- 3Adjust scores using sliders or by typing values directly. Toggle items on or off to compare subsets.
- 4Pick a color theme, then export your chart as PNG or SVG, or share a live link.
Frequently asked questions
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