SWOT Radar Radar Chart Template
Turn strengths, weaknesses, opportunities, and threats into measurable axes for internal analysis.
Used 1,347 times
- Strengths
- Opportunities
About this template
A SWOT-radar is what happens when you take the classic SWOT quadrant and demand actual numbers. Instead of bullet lists in four boxes, you score market position, innovation, resources, brand strength and operational efficiency on a single radar — then re-score quarterly to track whether the strengths are widening and the weaknesses are closing. It forces precision that bullet SWOTs avoid and gives the leadership team a shape they can compare across periods.
Attributes included
- Market Position
Share, pricing power and defensibility in the segments you compete in.
- Innovation
Rate at which you ship things customers care about that competitors can't easily copy.
- Resources
Cash, headcount, runway and the strategic optionality those provide.
- Brand Strength
Recognition, preference and the premium customers will pay versus alternatives.
- Operational Efficiency
Output per dollar — gross margin, sales efficiency and how well the machine runs.
Sample items
- Strengths
- Opportunities
How to use the SWOT Radar template
- 1Click "Use this template" to load the preset attributes and sample data into the builder.
- 2Rename attributes or items to match your context — every value is editable inline.
- 3Adjust scores using sliders or by typing values directly. Toggle items on or off to compare subsets.
- 4Pick a color theme, then export your chart as PNG or SVG, or share a live link.
Frequently asked questions
Related templates
Business Health Dashboard
Free business health dashboard template — track revenue growth, churn, NPS, customer acquisition, and operational efficiency on one radar view.
Market Fit Evaluation
Visualize product-market fit across customer satisfaction, retention, referrals, and growth momentum.
Blue Ocean Strategy Canvas — Cirque du Soleil
The classic Kim & Mauborgne strategy canvas: Cirque du Soleil vs traditional circus (Ringling Bros.) vs Broadway theater — showing how Cirque created a blue ocean by eliminating, reducing, raising and creating factors of competition.
Startup Idea Scorecard
Score a startup idea across market size, problem urgency, competitive edge, team fit, monetization potential, and timing.